Instagram, Meta’s subsidiary, is gearing up to release a new application that aims to directly compete with Twitter. During a recent company meeting, Chris Cox, Meta’s Chief Product Officer, offered a sneak peek of the upcoming app to employees, generating considerable anticipation. The as-yet-unnamed application, internally referred to as “Project 92,” will be built on the foundation of Instagram and will incorporate ActivityPub, a decentralized social media protocol. This integration will allow users to seamlessly migrate their accounts and followers to other apps supporting ActivityPub, including Mastodon. Although still a theoretical possibility, this move presents an exciting opportunity for users.
Cox affirmed that the upcoming app is Meta’s response to Twitter, indicating the company’s determination to challenge its rival. The Instagram account system will automatically integrate users’ information into the new app, streamlining the transition. While the official name of the app has yet to be announced, some speculations suggest it may be named Threads.
Moreover, Cox highlighted the enthusiasm expressed by numerous content creators and public figures regarding this new application. They anticipate a “healthily managed platform” that they can rely on for content distribution. The executive emphasized that the app will provide creators with a stable and secure environment to cultivate and expand their audience.
In addition to its appeal to creators, the upcoming app aims to offer a convenient platform for users to engage with their audience. Cox alluded to Elon Musk’s Twitter management style, suggesting that the new app will address some of the challenges and concerns faced by public figures on existing platforms. The launch of the app is expected to occur as soon as possible, and it has already received endorsements from notable personalities such as DJ Slime, Oprah, and the Dalai Lama.
Overall, the imminent release of this new Instagram-based application represents a thrilling development. Users can look forward to a fresh platform for connecting with others and sharing content. The integration with ActivityPub and the promise of a stable environment for creators position the app as a promising contender in the social media landscape.