Vivo has officially introduced two new high-end phones in India, Vivo X300 Ultra and Vivo X300 FE. They are powered by flagship hardware, ZEISS-tuned cameras, strong Snapdragon chipsets and of course, out-of-the-box, Android 16. The launches clearly indicate that Vivo is doing its best to target customers who value high-end photography, gaming performance, and software support.
The Vivo X300 Ultra is the company’s most premium smartphone yet, and the X300 FE is equipped with flagship features at a fairly low cost. The two smartphones also offer five years of Android updates and seven years of security updates, which will make them very competitive in the premium smartphone market with Samsung and Apple.
Vivo X300 Ultra: Premium Camera Flagship
The Vivo X300 Ultra is optimized for photography enthusiasts and performance fans. Vivo also teamed up with ZEISS to produce a camera-centric flagship device, which is then up against devices such as Samsung Galaxy S26 Ultra and Xiaomi 15 Ultra.
The smartphone sports a massive 6.82-inch 2K LTPO AMOLED screen that offers a 144Hz refresh rate that produces smoother animations, gaming experience, and scrolling. It runs on the Snapdragon 8 Elite Gen 5 chipset with LPDDR5X RAM and UFS 4.1 storage, and is one of the fastest Android phones on the market.
The camera features a 200MP ZEISS-backed principal sensor, a 50MP ultra-wide sensor, and a 200MP periscope telephoto sensor. Vivo is also giving the option to add ZEISS Telephoto Extender accessories that can add much to the zoom range for professional style photography.
The device is optimized for content creators and mobile filmmakers, allowing to capture video up to 120fps and 10-bit LOG shooting support. It also comes with Vivo’s imaging grip kit for DSLR-like shooting experience.
Another plus is battery life. The battery on the device is 6,600mAh and supports 100W wired fast charging and 40W wireless charging. Vivo says it can support high-end video recording, video editing and gaming for all day long.
Vivo X300 Ultra Price in India
Vivo X300 Ultra comes in two colours: Eclipse Black and Victory Green. The 16GB RAM + 512GB storage variant is priced at ₹1,59,999. Vivo is also introducing a special Photography Kit pack with the imaging grip that has extra ZEISS accessories for ₹2,09,999.
Vivo X300 FE: A compact flagship with powerful specifications.
The Vivo X300 FE is the more affordable model in the lineup, but it still offers premium specifications.
It has a 6.31-inch AMOLED display with a refresh rate of 120Hz and a peak brightness of up to 5,000 nits. Vivo has tried to make this smartphone a smaller flagship model for those who prefer their smartphones to be smaller in size, yet still perform as well.
The Snapdragon 8 Gen 5 processor with LPDDR5X RAM and UFS 4.1 storage are what power the device underneath the hood. This setup gives you great gaming and multitasking experience.
One of the strong points is the performance of the camera. The X300 FE’s back has three ZEISS-tuned cameras: 50MP, ultra-wide 8MP and telephoto 50MP. It also sports a 50MP selfie camera in the front for video calls and selfies.
It has a 6,500mAh battery, supports 90W wired charging and 40W wireless charging. Vivo says it is one of the biggest batteries available in the compact flagship market segment.
Additional features include:
- Android 16 with OriginOS 6
- Water resistant, IP68 / IP69
- Wi-Fi 7 and Bluetooth 6
- Ultrasonic fingerprint scanner
- AI-based software features
Vivo X300 FE Price in India
Vivo X300 FE comes in Urban Olive, Lilac Purple, and Noir Black color options.
Pricing starts at:
₹79,999 for the 12GB + 256GB variant
₹89,999 for the 12GB + 512GB variant
Key Differences Between Vivo X300 Ultra and Vivo X300 FE
The Vivo X300 Ultra and Vivo X300 FE have some significant differences.Here are some of the main distinctions between Vivo X300 Ultra and Vivo X300 FE.
Both the mobile handsets are from the same X300 series, but are marketed for different users.
Vivo X300 Ultra is especially geared towards the professional photography, high quality construction, and flagship performance. It features better camera hardware, bigger screen, better zoom and more advanced video recording features.
The Vivo X300 FE, on the other hand, is for the users looking for flagship level performance in a small and affordable device. Though retaining ZEISS cameras and high-end specs, it lacks some of the advanced photography functions to keep it affordable.
The X300 Ultra would be better suited for users looking for high-quality cameras and professional-level features. The X300 FE might be more useful for those seeking a smaller, cheaper flagship phone.
Availability and Software Support
Both the smartphones will be sold on Vivo’s official online website, Amazon India, and Flipkart. In addition, Vivo has said it will provide long term software support, which includes five years of Android updates and seven years of security updates.
This kind of software assistance has Vivo nearer to Samsung and Google on the long-term dependability of the devices.
Final Thoughts
Vivo’s Vivo X300 Ultra and Vivo X300 FE are taking a strong stance in the premium smartphone segment in 2026.
The X300 Ultra is one of the most camera-oriented Android phones to come out this year, and the X300 FE is a more budget-friendly version of the flagship. On both devices, there is a solid performance, ZEISS high-performance cameras systems, big batteries and long-term software support.
Vivo’s new X300 series could prove to be one of the most compelling smartphone lines of 2026 for those who prioritize mobile photography, gaming, or high-quality Android experiences.
