Nigerian Content Creators Now Eligible for Facebook and Instagram Ad Revenue

Content creators in Nigeria can now earn ad revenue from Facebook and Instagram, following Meta’s recent update on June 27th. Before this change, Nigerian content creators could only monetize their content if their pages were managed from eligible countries. In 2023, creators from the US, Canada, Australia, and South Korea were the first to benefit from the “Ads on Reels” program, which bases payouts on reel viewership. With the new update, Nigerian creators can now utilize Facebook features such as in-stream ads, live ads, ads on reels, bonuses, and subscriptions for monetization.

Nick Clegg, Meta’s President of Global Affairs, announced this initiative during his visit to Nigeria in March. Meta confirmed that eligible Nigerian creators could start earning from both Facebook and Instagram. They stated, “We’re working diligently to make these monetization features available for Nigerian creators in June, and our team is dedicated to a swift rollout.”

Understanding Facebook Monetization

Nigeria and Kenya have a thriving creator economy, with content ranging from fashion and skits to instructional videos. To qualify for monetization, creators need to:

• Achieve up to 60,000 minutes of video views.
• Have at least five eligible videos shared.
• Garner at least 5,000 followers.

Facebook technology regularly checks professional mode pages and profiles to ensure compliance. A green checkmark indicates fulfilled requirements, while an ‘x’ marks unmet criteria.

The Evolution of Social Media as a Financial Platform

Digital platforms have evolved from casual communication tools to significant revenue generators. In Nigeria, social media is regarded as the new “digital oil,” allowing creators to monetize their content via articles, videos, and images.

Influencers with large followings can often earn a lot of money by endorsing brands and businesses. Earnings are determined by follower count, audience engagement, and content type. Even creators with smaller audiences can establish a personal brand and earn consistently.

The COVID-19 lockdown in 2020 resulted in an increase in content creators in Nigeria, with many people turning to video to document their experiences. This shift has resulted in a thriving community of content creators, many of whom have turned their passion into a career.