YouTube’s US pricing pages now list Premium at $15.99 per month, with Family at $26.99, Annual at $159.99, Student at $8.99, and Premium Lite also moving higher.
YouTube has increased the cost of its YouTube Premium price plans in the United States. The updated pricing is now reflected on the platform’s public pages:
- Individual Plan: $15.99/month (up $2)
- Annual Plan: $159.99/year
- Family Plan: $26.99/month (up $4)
- Student Plan: $8.99/month
- Premium Lite: $8.99/month (up $1)
New Prices Are Already Live
The higher rates are now visible on YouTube’s US signup pages, not just in account notifications. On the main Premium page, all plan options—Individual, Annual, Family, and Student—are displayed together. The Family Plan is still marketed as a household option for up to six accounts.
Notification for Existing Subscribers
According to YouTube’s help page, subscribers will receive an email at least 30 days before a price increase in their region. Existing members will be charged the new rate starting with the first billing cycle that occurs 30 days after the change. New subscribers, however, will pay the updated price immediately upon signing up.
Premium Lite Also Sees a Price Hike
The YouTube Premium price increase isn’t limited to the full Premium tier. Premium Lite, which primarily reduces ads on YouTube and YouTube Kids videos, now costs $8.99/month. However, it doesn’t remove ads from music content, Shorts, or search results. Additionally, Premium Lite does not include YouTube Music Premium or other advanced Premium features.
What Does This Mean for Subscribers?
This marks another price hike for YouTube in the US, following earlier increases to the Family Plan and the introduction of Premium Lite as a budget-friendly option. For users, the key question remains: do the benefits of ad-free viewing, offline downloads, background play, and bundled YouTube Music access still justify the higher cost?
