According to Nikkei Asia, Apple has reportedly dramatically ramped down its production orders for the iPhone Air. Citing sources familiar with the matter, Nikkei claims that the iPhone Air has already entered “end of production” levels and will now make up less than 10% of Apple’s smartphone orders.
The thinnest iPhone of this generation might soon disappear into air.
iPhone Air is said not to be selling in most markets, and to counter the problem, Apple cut down the production orders of the new handset by cutting them drastically around one month after its launching. The Nikkei Asia news cites anonymous sources, who have worked in Apple production lines but state that the iPhone Air is now making less than 10 percent of all the smartphone orders of the Cupertino company when it once had 15 percent of the iPhone production.
One of the sources has it that this reduced figure places the Air in end of production states.
Interestingly, overall orders of iPhones manufacturing are the same. This is attributed to the fact that the base iPhone 17 and the iPhone 17 Pro have seen unprecedented sales and have gone beyond expectations. This can be attributed to the increased display of the iPhone 17 at 120 Hz ProMotion that was previously only available in the more expensive Pro and Pro Max models among other features (such as higher base-model storage capacity). As a point of reference, our review of the iPhone 17 gave the phone an 88% mark.
Although the reduced production orders of the iPhone Air are a death sentence on the prospective sequel models, Nikkei quotes three sources that suggest that the main reason of the iPhone Air was to make a strategic groundwork to the launch of the first foldable iPhone that is expected to be released in 2026.
This news has a silver lining though; according to Nikkei the wait time among consumers with the iPhone Air is nonexistent as opposed to several weeks with other models.
