Nintendo’s strategy for capturing a new set of fans includes toys, clothes, books, apps, and videos designed for infants, toddlers, and kids based on Mario and his friends. Dubbed My Mario, the collection of products will help Nintendo get the younger generation familiar with its products as early as possible.
My Mario products feature a wood block line in 3-piece and 30-piece sets. Both versions of the Mario Wood Block Set entail well-known characters and items like Mario, Luigi, Yoshi, Princess Peach, Question Block, e.t.c. that are manufactured out of hardwood. The wood block set characters can be used as normal amiibo characters in compatible Nintendo Switch games.
There is also a board book titled Hello, Mario!, a Mario plushie, and rattles with the theme of Mario, Super Star, and Super Mushroom, which can be bought by parents. It also has a few Mario-themed infants, toddler, and kid-friendly clothes and apparel including bodysuits, blankets, and cardigans.
My Mario collection of videos are a set of It’s Me, Mario! stop-motion videos. Presently, it has five episodes that can be viewed here or on the Play Nintendo YouTube channel. However, unfortunately, no new episodes occurred in the past five months.
The last but not the least is Hello, Mario! which is a free application that children can play with by communicating with Mario. They will be in a position to drag the face of the Mario to make stupid faces, poke him or turn him round. They also are able to play peekaboo with Mario.
One more peculiarity of the application is an inbuilt break: Nintendo claims that after some time, Mario will become weary and will fall asleep and will not be able to wake up even with frequent poking. This will enable the parents to limit the amount of time spent on the screen, but it might also result in a tantrum, when your child is angry that Mario is not responding.
The app will be available on the App Store, Google Play Store, and Nintendo eShop starting on February 19, 2026. The wooden block sets, alongside some of the other toys and apparel, will also be available on the same day at Nintendo New York and Nintendo San Francisco stores. The board book will be released in Spring 2026 which should be between March and May.
