“For decades, search has been a foundational way for publishers and creators to reach users,” the statement added. “SearchGPT is designed to help users connect with publishers by prominently citing and linking to them in searches.”
According to research by ComputerWorld OpenAI is determined to throw down the search giants like Google and Bing with the launch of its AI-powered search engine, SearchGPT. But how does this affect Nigerian publishers?
Previously, publishers lacked the ability to control how their content appeared in search results, but now with the launch of AI-powered search engine, SearchGPT, publishers will be able to control how their content is displayed empowering them to have control over their online presence in this new search paradigm.
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“We’re using AI to enhance this experience by highlighting high-quality content in a conversational interface with multiple opportunities for users to engage,” OpenAI added in the statement.
This focus on user experience and publisher control might help to lead to the creation of a less monolithic and stagnant search environment, thereby contributing to a more diverse and dynamic search landscape.
“One thing I liked about Search GPT’s approach is they are trying to connect publishers and the readers and giving them more control on how they want to manage and showcase their content,” Shah said. “So, this is a great approach from OpenAI to empower publishers while they can remain autonomous but discoverable in a way they want to.”
It’s a big threat to Google’s business model,” he added.
However, not all publishers seem to be amused with the new search engine. “Given OpenAI’s reputation I don’t see content creators benefit much,” said Varun Krishnan, founder of Fone Arena, a technology publication based in India. “Both OpenAI and Perplexity have been accused of featuring the work of publishers without due credits. I wish they cite the source and give due credits to publishers as promised.”
Another area of concern is how publishers and content creators are going to recalibrate their content optimization going forward.
“From a content discovery point of view all content creators including those selling products and services have optimized their web presences for search engines,” said Faisal Kawoosa, founder and chief analyst at Techarc. “So, the SearchGPT will have to educate all of us on how it will be different.”
