Google has announced the discontinuation of its People Cards feature on Google Search. An email sent to users confirmed the Google People Cards shutdown on April 7, 2024. This means users will no longer be able to create new Google People Cards or update existing ones after that date.
What were Google People Cards?
Launched in 2020, Google People Cards functioned like virtual business cards within Google Search. These Google People Cards allowed users to create profiles showcasing their professional or personal information, displayed directly in search results for their names. This feature aimed to simplify online identity management, particularly for freelancers, entrepreneurs, or those with common names facing challenges with search result visibility.
While Google hasn’t explicitly stated the reasons behind this move, the email suggests a potential shift in the company’s approach to user-generated content within search. While some users relied on Google People Cards as a tool for online branding, Google might be reevaluating the effectiveness of this format for maintaining search result relevance.
Impact of Google Discontinuing People Cards
The discontinuation of Google People Cards presents both challenges and opportunities for those who previously utilized this feature. Here’s a closer look at the impact and what users can do to navigate this change:
For users who heavily relied on Google People Cards for online branding, the shutdown presents a need for alternative strategies. Previously, a well-crafted Google People Card could appear prominently in search results, offering valuable real estate to showcase professional experience, contact information, or links to social media profiles. Without Google People Cards, users might see a decrease in search result visibility, particularly if their names are common.
The phasing out of Google People Cards presents an opportunity to revisit and potentially revamp online branding strategies. Here are some key considerations:
Taking Action: Saving Your Google People Card Data
If you have a Google People Card, it’s crucial to take action before the May 7, 2024 deadline. Google advises users to download or save their content to avoid losing valuable information like website links, social media profiles, or a brief “About Me” section. Their Help Center offers further assistance and detailed instructions on downloading your Google People Card data.
The Future of User-Generated Content in Search After Google Discontinues People Cards
The discontinuation of Google People Cards signifies a potential shift in Google’s approach to user-generated content within search results. While Google hasn’t provided specific reasons, it raises questions about the future role of user-generated content and how it might be integrated or balanced with other ranking factors to deliver the most relevant and reliable search results for users.
Staying Informed After Google Discontinues People Cards
As the search landscape continues to evolve, staying updated on the latest SEO trends and best practices is crucial for maintaining a strong online presence. Following reputable SEO news sources or consulting with an SEO professional can ensure you’re utilizing the most effective strategies to maximize your search result visibility and online branding efforts.
By understanding the impact of Google discontinuing People Cards and implementing alternative strategies, users can continue to effectively manage their online presence and build a strong brand reputation in the ever-changing digital landscape.
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