New cellphones that raise the bar are released every year. The low-end models currently on the market are a step above the luxury models introduced a few years ago. That is typical. This is the way the world changes. However, it appears that nothing will stop the smartphone market from falling. The most recent Canalys analysis not only supports these claims but also demonstrates how quickly things are deteriorating.
Chinese smartphone manufacturers are particularly well-liked, according to research from Canalys. This nation is home to three of the top five smartphone manufacturers. Even stranger, Xiaomi comes in third with a 13% market share. Thus, if only Chinese companies are considered, it is the top brand.
Given how hard Xiaomi has been working, you could assume that nothing is shocking. However, given the state of the economy, achieving such results is twice as tough. India is one of the key markets for Xiaomi. However, despite problems caused by force majeure in this nation, Xiaomi continued to hold a steady share of the global market. It is mostly because of the big market layout.
By the way, Xiaomi was in the top three in 52 global countries and the top five in 64 markets in the third quarter of 2022.
The Xiaomi 13 premium smartphone should be mentioned while discussing such outcomes. Since it combines the best qualities into one, it hardly has any competitors. Maybe the OnePlus 11 is the only device that can compete with it.
In any case, the situation is terrible overall. In the final three months of 2022, smartphone shipments globally decreased by 17%. The decline was 11% for the entire year. Less than 1.2 billion units were shipped in the smartphone market. These numbers represent the poorest quarterly and annual results in a decade.
In the fourth quarter of last year, Apple reclaimed first place and attained its greatest quarterly market share of 25%. Samsung had a 20% market share at the end of the quarter. In 2022, it remained the principal provider. With 10% and 8% of the market, respectively, Oppo and Vivo are among the top five.