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TikTok Will Share Ad Revenue With Video Creators

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TikTok, a platform where users can create and watch short films, is going to provide content creators a new way to earn money. If their films are accompanied by commercials, the site will pay a share of the earnings to the most popular producers. The YouTube video service pays content creators in a similar manner.

According to a blog post by the firm, TikTok Pulse will feature advertisements alongside the “top 4 percent of TikTok videos,” Not everyone, however, will be able to profit from advertising. A part of ad revenue will go to creators and publishers who have at least 100,000 members.

We’re excited to introduce TikTok Pulse, a new contextual advertising solution that allows advertisers to place their brand next to the finest content in the For You Feed, allowing businesses to stay up to date on TikTok’s entertainment and culture. The TikTok Pulse gives businesses the tools and control they need to participate in these commonplace moments and trends.


The business started, “TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments; and community-engaging trends.” Sandie Hawkins, TikTok’s CEO of Global Business Solutions North America, informed reporters that TikTok will share 50 percent of ad revenue with approved producers. The YouTube video service pays about the same amount to content creators.

Marketers today are looking for new ways to keep up with current cultural happenings. Our goal is to provide creative solutions that enable brands to be discovered and connected to a broader audience. TikTok Pulse places businesses at the heart of TikTok communities, alongside trending content that gets people talking and acting.

According to Hawkins, TikTok Pulse will launch in the United States in June and will be available to creators in other areas of the world in the fall.

Creators and publishers are at the heart of TikTok’s entertainment. We’ll begin piloting our first ad revenue split program with creators, celebrities, and media firms using TikTok Pulse. Creators and publishers with at least 100,000 followers will be eligible in the first phase of the program. We’re focusing on existing revenue options to make TikTok creators feel respected and paid. Since the beginning, we’ve been devoted to collaborating with our community to develop new features that improve the TikTok experience, and we’re pleased to continue that journey with you.

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