As a result of the most recent action by the blogging platform, Instagram’s efforts to rival TikTok are intensifying. According to a screenshot shared on Twitter by Matt Navarra, Instagram has started experimenting with turning every video uploaded to the platform into a reel in order to increase its reach on both Facebook and Instagram.
A Meta spokesman writes in an email to TechCrunch: “We’re testing this functionality as part of our efforts to simplify and enhance the video experience on Instagram.” In August 2020, Instagram Reels made their debut in the US. The short video format of Reels has received a ton of engagement.
According to the snapshot, “Video posts are now shared as reels.” Instagram believes that by encouraging all videos to become Reels, videos will have greater engagement, have access to video effects, and be able to have music added and remixed into new Reels.
The modification is being evaluated, and it is unclear whether it will last. It’s also unclear what will happen to already-posted Instagram videos and whether you will still be able to upload 10-minute videos (or up to 60 minutes on verified accounts).
Adam Mosseri, the CEO of Instagram, declared that the platform was “no longer a photo-sharing app” about a year ago since it had moved its emphasis to “creators, video, shopping, and messaging.”