Meta, the company that owns Facebook, has recently announced new features designed to enhance the user experience of Facebook’s short-form video content, Reels. With the rising popularity of Reels on the platform, Meta is looking to help users discover and customize content that aligns with their interests.
To help users discover more relevant Reels, Facebook has made updates to how they are surfaced on Facebook Watch. Reels can now be accessed directly from the main navigation at the top of Facebook Watch, allowing users to quickly find creators, trends, and content that match their interests. Additionally, users can easily switch between Reels and long-form videos while watching videos on Facebook.
Meta has also introduced features that enable users to personalize their Reels feed. By tapping the three-dot menu at the bottom of the video player, users can indicate the types of Reels they would like to see more or less of. This feature will help users explore their current interests while also discovering new creators, communities, and interests in the future.
In addition, Facebook has launched a new feature that provides contextual labels on the Reels video player. These labels explain why a particular Reel is being shown to the user, giving them more insight into their personalized Reels feed.
These new tools for Reels are part of Meta’s efforts to improve the user experience on its platforms. Facebook aims to provide a more personalized and enjoyable Reels experience for users by allowing them to discover and personalize the content they see. This, in turn, will help Facebook keep users engaged and continue to grow the popularity of Reels on the platform.
Furthermore, Meta is testing out other interesting features, such as allowing users to play multiplayer games during video calls on Messenger, and rolling out paid verification for Instagram and Facebook users, following in the footsteps of Twitter.