Apple is a multinational corporation that operates in a variety of industries. Apple is getting ready to submit an offer for the copyright of the Premier League, the “Daily Mail” reported. By obtaining such streaming material, including Apple’s 10-year agreement with Major League Soccer to show its content exclusively on Apple TV+ starting next month, the tech giant is reportedly seeking to become more competitive. If its reports are true, Apple will move up to the fourth-most competitive position in the race to broadcast the major football games.
Sky Sports, BT Sport, and Amazon Prime Video have started a bidding battle for this in recent years. Sky Sports has often been granted the exclusive rights to broadcast Premier League games over the years. On top of that, the documentary series “Super League: Battle of Football” made its debut on Apple TV+ on Sunday.
Apple and Major League Soccer 10-year deal
Apple secured a significant broadcast rights agreement with Major League Soccer in June of last year. According to a contract between Apple and Major League Soccer (MLS), every MLS match will be shown live on Apple TV throughout the course of the next ten years. The deal will officially begin this year and go into force.
Through its new MLS streaming service, Apple will provide live coverage of games. This service is only accessible via Apple TV. A weekly summary of live matches, match replays, highlights, analysis, and in-depth behind-the-scenes content on players and teams will be available in addition to all games.
Some MLS and League Cup games are free for premium Apple TV+ customers. Regular users can also view some games without charge. Apple and Major League Baseball already have a similar agreement (MLB). There are rumors that the corporation will be interested in purchasing the streaming rights to the Sunday Ticket package from the National Football League.